A new book “Microstyle: The Art of Writing Little” (reviewed in today’s New York Times) says the “elevator speech” may be too long. We now have such a short time to catch our target’s attention that we should think about an escalator pitch, “short enough to make when you’re on the up escalator…
I was in the Verizon store picking up an iPhone for my son, when I saw that one of its touted features was improved multitasking. Knowing what research says about how multitasking slows you down and interferes with the quality and accuracy of what you’re doing, I was intrigued. But thinking more about this, I…